Campus News
Marketing and Communications

 


 

 

University creates two new administrative teams
by Paula J. Baughn

The creation of two new administrative offices-an Office of Community and Government Relations and an Office of University and Alumni Relations-are the latest changes in the University's new organizational structure.

Effective immediately, the Office of Community and Government Relations will be a freestanding office, with Richard Baznik serving as vice president for community and government relations.

The new Office of University and Alumni Relations-which will include brand development and marketing, philanthropic development, alumni relations, University communications (all publications and periodicals including CWRU Magazine and Campus News), Web development and media relations-will be led by Derek Bellin.

Bellin recently joined CWRU as vice president for development and alumni affairs and now will assume additional responsibility as vice president for University and alumni relations and chief development officer.

The organizational changes were approved last week by the Board of Trustees executive committee.

The Office of Community and Government Relations will focus on outreach and engagement with community and government leaders, a function that is not unusual for a research and teaching institution, according to President Edward M. Hundert.

The incumbent staff in community and government relations, Jacklyn Chisholm and Adrienne Dziak, respectively, will continue to report to Baznik in the new configuration.

Jean Gubbins' role as program manager for institutional data and search support will be reassigned to the Office of the President and the Provost as part of a "much-needed effort to provide better institutional research support for all sectors of the University," according to Hundert.

The Office of University and Alumni Relations will help create a consistent brand identity for and more deliberate marketing of CWRU as well as enhanced media relations activities.

In addition, the University and alumni relations office will be forming a Marketing Advisory Committee, which CWRU trustee A. Malachi "Mal" Mixon will chair.

Connecting the communications capacity of the University with the fund-raising apparatus in this new office and creating a brand identity will not only help build CWRU's undergraduate program but also philanthropic development, according to Hundert.

All current reporting relationships in development and alumni affairs remain unchanged. In addition, Tom Shrout's university communications, including media relations, publications and marketing; Ken Kesegich's periodicals department; and Tom Fulton's web development office will join the University and alumni relations team reporting to Bellin.

 

 

.
Legal Information | © 2003 Case Western Reserve University | Contact the Department
This page last updated on: Thursday, 02-Dec-2004 12:27:34 EST