VIDEO: Shots of sun-worshipers at the beach.
VOICEOVER: SUMMER TIME IS A GREAT TIME TO BE OUTDOORS. LETTING OUT THE COB WEBS, LOVING THE COOL BREEZE AND WORKING ON THAT SUMMER TAN. BUT IF YOU PLAN TO SPEND LONG HOURS OUTDOORS THIS SUMMER, YOU'D BETTER THINK ABOUT PROTECTING YOUR SKIN. MOST MEDICAL EXPERTS AGREE LONG HOURS OF SUN EXPOSURE CAN BE HARMFUL.
SOT & SUGGESTED SUPER:
David Bickers, M.D., CWRU Dermatologist
OUTCUE: "... than it is protective".) (:38)
VIDEO: Various shots of sun-worshipers at the beach. Shots of sunscreen lotions with various SPF ratings.
VOICEOVER: THERE ARE SOME THINGS YOU CAN DO FOR LONG-TERM SKIN PROTECTION. AVOID EXERCISING OUTDOORS BETWEEN 10 AM AND 3 PM. THAT'S WHEN ULTRAVIOLET B-RAYS ARE AT THEIR PEAK. IF YOU ARE ACTIVE OUTDOORS DURING THIS TIME, BE SURE TO APPLY LOTS OF SUNSCREEN OR SUN-BLOCK WITH AN SPF FACTOR OF AT LEAST FIFTEEN, AND WEAR A HAT OR VISOR TO PROTECT YOUR FACE AND HEAD.
VIDEO: Cut to young boy swimming. Cut back to sun-worshipers at the beach. Black.
VOICEOVER: IF YOU ARE GOING IN THE WATER OR EXERCISING, BE SURE TO USE A WATER-PROOF OR WATER-RESISTANT SUNSCREEN THAT WILL STAND UP TO SWEAT AND WATER IMMERSION. EXPERTS SAY A CREAM-BASE RATHER THAN OIL-BASE LOTION STANDS A BETTER CHANCE UNDER THESE CONDITIONS.
THIS IS DAVE NAROSNY REPORTING FROM CASE WESTERN RESERVE UNIVERSITY, CLEVELAND.