Bad Breath script

For more information regarding this feature, contact Judith Bailey by sending e-mail to jcb4@po.cwru.edu or by calling 1-800-368-CWRU.

BEATING BAD BREATH (running time = 1:23)

SUGGESTED INTRO: BAD BREATH OR HALITOSIS IS DREADED BY MOST EVERYONE AND IS BLAMED FOR EVERYTHING FROM STALLING CAREERS TO WRECKING ROMANCES. BUT A STUDY AT CASE WESTERN RESERVE UNIVERSITY'S SCHOOL OF DENTISTRY IN CLEVELAND OFFERS MORE THAN HOPE IN THE BATTLE FOR FRESH BREATH AND A HEALTHY MOUTH. HERE'S A REPORT:

VOICEOVER: ABOUT NINETY PERCENT OF BAD BREATH OR HALITOSIS CAN BE TRACED TO GUM DISEASE, OFTEN THE RESULTS OF NOT BRUSHING AND FLOSSING TEETH PROPERLY, ACCORDING TO NABIL BISSADA, PROFESSOR OF DENTISTRY AT CASE WESTERN RESERVE UNIVERSITY'S SCHOOL OF DENTISTRY IN CLEVELAND. BISSADA SAYS THAT BACTERIA BECOME TRAPPED IN LITTLE POCKETS BETWEEN THE TOOTH AND GUM AND FERMENT. USING A MOUTHWASH ONLY MASKS THE ODORS AND CANNOT CORRECT THE CAUSE. BISSADA SUPERVISED A STUDY BY DENTAL STUDENTS TESTING THE EFFECTIVENESS OF CLEANING THE TONGUE AS PART OF REGULAR DENTAL HYGIENE.

SOT & SUGGESTED SUPER:

NABIL BISSADA, D.D.S.

PROF. OF DENTISTRY -- CASE

WESTERN RESERVE UNIVERSITY

(OUTCUE: "... on the surface of the tongue.") (0:31)

VOICEOVER: BECAUSE OF ITS PROVEN EFFECTIVENESS, BISSADA ADVISES THOSE CONCERNED ABOUT BAD BREATH TO TRY THE TONGUE SCRAPER WHICH IS SOLD IN DRUG STORES. BISSADA SAYS THAT WHEN THE TONGUE IS CLEAN, THE ENTIRE MOUTH WILL FEEL AND SMELL BETTER.

THIS IS TOM SHROUT REPORTING FROM CASE WESTERN RESERVE UNIVERSITY, CLEVELAND.

-CWRU-