New Gehry building

For more information, contact Jeff Bendix, 216-368-6070 or jxb34@po.cwru.edu.

NEW GEHRY BUILDING (running time = 2:15)

SUGGESTED INTRO: DOES INNOVATION IN THE CLASSROOM GO HAND-IN-HAND WITH INNOVATIVE ARCHITECTURE? A NEW BUILDING AT A CLEVELAND BUSINESS SCHOOL MAY HOLD SOME ANSWERS. HERE'S A REPORT:

VIDEO: Architect, Frank Gehry at construction site. Cut to shots of Guggenheim Museum in Bilbao, Spain (signage), then cut to Guggenheim building shots.

VOICEOVER: NO ONE HAS EVER ACCUSED ARCHITECT FRANK GEHRY OF BEING TOO CONSERVATIVE WITH HIS DESIGNS. GEHRY'S GUGGENHEIM MUSEUM IN BILBAO, SPAIN IS DYNAMIC AND EXPRESSIVE; AND FEW WOULD DENY, UNIQUE. SO WHY WOULD A MANAGEMENT SCHOOL IN CLEVELAND, OHIO WANT A GEHRY BUILDING FOR ITS CAMPUS?

VIDEO: Cut to shots of Gehry's new Weatherhead School of Management building (model).

VOICEOVER: THE WEATHERHEAD SCHOOL OF MANAGEMENT AT CASE WESTERN RESERVE UNIVERSITY IS BUILDING GEHRY'S DESIGN. SCHOOL OFFICIALS HERE SAY THE STRUCTURE REPRESENTS INNOVATION AND INVENTIVE THINKING. ARCHITECT FRANK GEHRY SAYS THE NEW STRUCTURE WILL STIMULATE BUSINESS SCHOOL STUDENTS TO SUCCEED.

SOT & SUGGESTED SUPER:
Frank Gehry, Architect, Case Western Reserve University's new building

OUTCUE: "... it's about invention and creativity." (:14)

VIDEO: Cutaways of model.

SOT & SUGGESTED SUPER:
Scott Cowen, Dean, CWRU Weatherhead School of Management

OUTCUE: "... successful executive in the 21st century." (:21)

VIDEO: Shots of Progressive Corp.'s CEO, Peter Lewis, addressing a management class. Cut to Lewis still shot. Cut to Lewis addressing crowd. Cut to Lewis another management class.

VOICEOVER: 24 MILLION DOLLARS TOWARD THE COST OF THE NEW GEHRY BUILDING WILL COME FROM PETER LEWIS, HEAD OF PROGRESSIVE CORPORATION, THE NATION'S 5TH LARGEST AUTO INSURER. THE GIFT IS ONE OF THE TEN LARGEST EVER TO A BUSINESS SCHOOL IN THE COUNTRY, AND LEWIS BELIEVES IN THE IMPACT IT WILL MAKE ON CASE WESTERN RESERVE MANAGEMENT STUDENTS.

SOT & SUGGESTED SUPER:: Peter Lewis, Chairman, Pres., & CEO, Progressive Corp.

OUTCUE: "... with this building as the base." (:40)

VIDEO: Cutaways of building model and Gehry at reception. Cut to pan shot of building model. Black.

VOICEOVER: GEHRY'S BUILDING IS SLATED FOR COMPLETION IN THE YEAR 2001.

THIS IS TOM SHROUT REPORTING FROM CASE WESTERN RESERVE UNIVERSITY, CLEVELAND.

-CWRU-