Gum enlargement script

For more information regarding this feature, contact Judith Bailey by sending e-mail to jcb4@po.cwru.edu or by calling 1-800-368-CWRU.

DRUG-LINKED GUM ENLARGEMENT (running time = 2:04)

SUGGESTED INTRO: A RECENT STUDY FOUND THAT SWITCHING MEDICATION CAN RELIEVE A DENTAL CONDITION COMMON TO HIGH-BLOOD PRESSURE PATIENTS. MORE IN THIS REPORT:

[VIDEO] Dental patient (Carol Laws), being examined by Dr. Nabil Bissada, D.D.S.

[SCRIPT] ALMOST 30 PERCENT OF PATIENTS TREATED WITH NIFEDIPINE, A COMMONLY PRESCRIBED HIGH BLOOD PRESSURE MEDICATION, EXPERIENCE GINGIVAL HYPERPLASIA; AN ENLARGEMENT OF THE GUMS THAT CAN LEAD TO MORE SERIOUS PERIODONTAL PROBLEMS.

[VIDEO] 2 dental students with patient.

[SCRIPT] AT CASE WESTERN RESERVE UNIVERSITY'S SCHOOL OF DENTISTRY, DOCTOR NABIL BISSADA LED A 12-WEEK STUDY OF THE PROBLEM.

[VIDEO] Shot of drug, Isradipine (left) next to Nifedipine (right).

[SCRIPT] HE SAYS SWITCHING TO ANOTHER HIGH BLOOD PRESSURE DRUG CALLED ISRADIPINE, WILL USUALLY REVERSE THE CONDITION.

[VIDEO] On-camera interview. Cut-away shot of different sample bottles of Isradipine (left) and Nifedipine (right)

[SOT & SUGGESTED SUPER] NABIL BISSADA, D.D.S., CHAIRMAN OF PERIODONTICS, CWRU SCHOOL OF DENTISTRY

(OUTCUE: "...to gums and periodontal diseases.") ( :40)

[VIDEO] Cut to more dental exam.

[NAT SOUND>BISSADA] ("...you're doing fine.)

[VIDEO] Close-up of Carol Laws' gum examination.

[SCRIPT] CAROL LAWS TAKES MEDICATION FOR HIGH BLOOD PRESSURE. SHE SUFFERED PAINFUL, ENLARGED GUMS AND SOUGHT TREATMENT.

[VIDEO] On-camera interview. Cut to close-up of Carol Laws' gums.

[SOT & SUGGESTED SUPER] CAROL LAWS, DENTAL PATIENT

(OUTCUE: "...definitely improved from what it was.") ( :29)

[VIDEO] Still shot of enlarged gums. Cut to more dental exam (final sequence).

[SCRIPT] IF YOU'RE BEING TREATED FOR HIGH-BLOOD PRESSURE, AND HAVE RED, SORE, AND ENLARGED GUMS, IT'S IMPORTANT TO LET YOUR DENTIST KNOW. SWITCHING MEDICATIONS COULD PREVENT THE PROBLEM AND POSSIBLY AVOID THE NEED FOR SURGERY. THIS IS DAVE NAROSNY REPORTING FROM CASE WESTERN RESERVE UNIVERSITY, CLEVELAND.

-CWRU-