Willpower study

For additional information contact Susan Griffith by calling 216-368-4440 or sending e-mail to sbg4@po.cwru.edu.

WILLPOWER STUDY (running time = 1:58)

SUGGESTED INTRO: USING SELF-CONTROL TO RESIST LIFE'S TEMPTATIONS CAN IMPAIR PERFORMANCE IN OTHER AREAS ACCORDING TO A NEW STUDY. MORE IN THIS REPORT:

VIDEO: Test administrator takes cookies from oven. Test administered to student.

VOICEOVER: IT ISN'T EASY RESISTING FRESH CHOCOLATE CHIP COOKIES, BUT THAT'S WHAT SOME STUDENTS PARTICIPATING IN A CASE WESTERN RESERVE UNIVERSITY STUDY HAD TO DO. THE STUDY FOUND THAT ALL OF US HAVE A LIMITED RESERVE OF WILLPOWER, AND THAT USING TOO MUCH CAN TAKE AWAY FROM PERFORMANCE IN OTHER TASKS. PSYCHOLOGIST ROY BAUMEISTER EXPLAINS.

VIDEO: Interview on-camera.

SOT & SUGGESTED SUPER:
ROY BAUMEISTER, PH.D.,
CWRU PROFESSOR OF PSYCHOLOGY

SOUND BITE: ROY BAUMEISTER, PH.D.

OUTCUE: "... use a muscle you get tired." (:15)

VIDEO: Male test student eats cookie. CU's of cookies.

VOICEOVER: STUDY RESEARCHERS HAD SOME STUDENTS EAT COOKIES. SOME COULD ONLY LOOK AT THE COOKIES; WHILE OTHERS HAD TO EAT RADISHES. EACH GROUP WAS THEN ASKED TO PERFORM A DIFFICULT TASK.

VIDEO: Interview on-camera. Female test student taking test.

SOUND BITE: ROY BAUMEISTER, PH.D.

OUTCUE: "... they gave up faster." (:21)

VIDEO: Male test student with test administrator.

VOICEOVER: BAUMEISTER ALSO CAUTIONS THAT SELF-IMPOSED TASKS SUCH AS KEEPING NEW YEARS' RESOLUTIONS CAN BE VERY DIFFICULT.

VIDEO: Interview on-camera.

SOUND BITE:ROY BAUMEISTER, PH.D.

OUTCUE: "... exerting the same muscle." (:32)

VIDEO: Male test student eats cookie.

VOICEOVER: JUST REMEMBER THAT SELF-CONTROL IS A LIMITED RESOURCE, AND DON'T BITE OFF MORE THAN YOU CAN CHEW.

THIS IS DAVE NAROSNY REPORTING FROM CASE WESTERN RESERVE UNIVERSITY, CLEVELAND.

-CWRU-