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Internet Streaming
Media Alliance Creates Content Advisory Panel to
Focus on Content
Protection
The
Internet Streaming Media Alliance (ISMA), a global
alliance of industry leaders in content
management, distribution infrastructure, and
streaming media, today announced that it is
assembling a panel of outside experts to advise
the alliance on issues critical to the content
provider community. These issues include the
protection of digital content and rights
management concerns.
The ISMA content
advisory panel will be chaired by industry expert
Philip L. Engelhardt and will be comprised of
members representing a cross-section of sectors
including the entertainment and medical
communities, government, academia, and private
industry.
"One of the more pressing issues
regarding the distribution and protection of
digital content is safeguarding equity and
shareholder value for content owners," said Philip
L. Engelhardt, ISMA Content Advisory Board
Chairman and a leading expert on digital content
issues.
"This affects rights and
valuations for copyright holders ranging from
individual performers to multinational
corporations. Through the efforts of ISMA, content
owners now have an opportunity to join in the
proliferation of a secure environment based on
open standards. We invite their participation," he
added.
"The insights and perspectives of
content providers are critical to the future
development of the streaming media industry," said
Greg Carter, ISMA Board of Directors member from
Kasenna, Inc. "The Content Advisory Board will
specifically help to guide the ISMA's technical
activities as they relate to streaming over IP
networks." The group will also provide valuable
insights into market dynamics and other concerns,
he added. Carter will serve as the ISMA Board's
primary liaison and advisor to the Content
Advisory Board.
The Internet Streaming
Media Alliance is a non-profit corporation founded
in 2000 by Apple (AAPL), Cisco (CSCO), IBM (IBM),
Kasenna, Inc., Philips (PHG), and Sun Microsystems
(SUNW) to accelerate the market adoption of a
universal, open standard for streaming rich media
over the Internet Protocol (IP). Today, the
alliance is comprised of nearly forty companies
representing all facets of media distribution over
IP.
"It's very important for content
owners to work closely with technical communities
such as ISMA to deliver on the promise of next
generation streaming media," said Dr. Lev Gonick,
Vice President for Information Technology Services
and Chief Information Officer for Case Western
Reserve University and a member of the advisory
panel.
"The ISMA has been an extremely
effective organization in breaking down barriers
to industry growth by promoting open standards and
developing specifications that address key issues
such as content protection. The new advisory board
will formalize an already close relationship and
help to move streaming media to a new level for
the benefit of content owners and consumers
alike," he added.
The announcement of the
content advisory group was made today at the
ISMA's 8th Forum and Annual Meeting being held
this week in Beverly Hills, CA. Industry and
academic leaders representing dozens of
organizations in industry sectors ranging from
entertainment to information technology are
attending the Forum.
Additional
information and a complete list of members can be
accessed at http://www.isma.tv/.
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