This new annual lecture series will highlight the value of anthropological theory and methods in solving real world problems, with a focus on applying these methods to business activities. In addition to the lecture, anthropology students and selected other interested students will be given the opportunity to meet with the lecturer in a small group setting. This lecture is possible through the generous support of Mr. Jonathon Plimpton, Managing Director, International Business Management, Inc. and a 1970 graduate of Anthropology of Western Reserve College.
Lecture for 2008
Susan Squires, Ph.D.
Executive Director, Customer Insight Research, TACTICS, LLC. Past President, National Association for the Practice of Anthropology. Author of Creating Breakthrough Ideas.
Lecture Title: American Breakfast and the Mother-in-law.
April 1, 2008, 4:15-5:30, Reception to follow.
Location: Mather Memorial Rm. 201.
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